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Existing Capabilities Highlight
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Become a Channel Partner
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Reinvent Your Trade
Reinvent Your Trade
Reinvent Your Trade
Reinvent Your Trade
Reinvent Your Trade
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
Realize Your New Potential

Enterprise Innovations

Cross-Border SCRM / WeChat CRM

Chinese tourists base in rise and rise
More than 160 million Chinese tourists ventured from mainland China in 2018 to discover the world both in groups and on their own. And because of this, for the first time since 2012, new opportunities are emerging for revenues and profits in airlines, telcos, car rentals, travel retail, hotels and accomodations, local entertainment, and shopping and outlet centers .
Sources: 2019 The World Bank, United Nations World Tourism Organization (UNWTO), China National Bureau of Statistics


Sources: Trading Economics, World Bank Group, The Economics Intelligence Unit
Sources: United Nations World Tourism Organization (UNWTO), US Tourism Association, National Travel and Tourism Office (NTTO), China National Bureau of Statistics


How to attract, convert and maintain a full digital cycle before and during the next wave of Chinese tourists
Although the world economy—particularly businesses related to international travel—have been hurt by the COVID-19 pandemic, many of our clients are still optimistic that business will bounce back when borders reopen, and Chinese tourism will pick up once again.
Solution Highlights
TRL's WeChat SCRM system (supporting both domestic and Cross-border/Travel Retail business) solution empowers domestic brands / retailers, as well as Travel Retail / duty free businesses to sell more to Chinese customers and tourists.
Smart marketing to members awareness and share in WeChat Moments
Customer profiling in cross-border CRM and behaviors analysis
Customer coupons for higher conversion before entering and while in store
Smart marketing to keep and activate customers
Increase in-store customers
WeChat Store shopping + Cross-Border E-com logistics to China
TRL's WeChat SCRM system supports both SaaS model "Pay-as-you-go" services and independent version customized deployment for our clients.

Cross-border SCRM Solution Methodology

TRL's WeChat SCRM Marketing Automation Process

TRL's WeChat SCRM + Smart Marketing Feautures

Customer Profiling
360 degrees of profiling data insights to better understand customers

Precision Marketing
Precision messaging at the right time to specific customers

Digital Empowering
Empower brick-and-mortar stores to digitally engage with customers

Dashboard Analytics
Cross-Border Omni-channel marketing for conversion performance
360 degrees profiling to data insights to understand customers

Tagging System
Find the right customer with diverse tag combinations

Sales Leads Scoring
Nurture customer leads using Cross-Border Omni-channel
Empower brick-and-mortar stores to digitally engage with customers

Data Reporting
Marketing performance reporting from customer leads to conversion

WeChat Seamless Integration
SCRM solution supporting Cross-Border businesses on WeChat
TRL's WeChat SCRM System Highlights
For more information you may also like:
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The most efficient but also probably the most cost-effective way to build a business to China.