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WeChat Ecosystem Services

About WeChat

WeChat

#1 Social messaging and lifestyle app

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The "Super App" in China

As the most popular "Super App" in China and part of its parent company Tencent's cyber influence in China, WeChat has completely reshaped a Chinese citizen's day-to-day life and works across almost every aspect.

WeChat's monthly active user (MAU) scale has exceeded 1.2 billion in 2020Q1. Considering the population in China (approx. 1.4 billion), and according to Tencent's Q1 financial report, that means WeChat has been installed on most of mobile phones of Chinese users.

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Source:Tencent, WeChat Internal Data Reports(2019Q3)

The Longest & Most-Used App in China

How WeChat Business is Structured in a Nutshell

With its establishment in China and across the wider global Chinese community, WeChat has already become a must for digital content marketing, digital advertisement, mobile e-commerce and even more.

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Source:Tencent, WeChat Internal Data Reports(2019Q3)

WeChat Platform Highlights
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WeChat Account

The pivotal Digital Infrastructure for every business in China and the global Chinese community

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WeChat Pay

Launched in 2015, it is now the No.1 mobile payment infrastructure in China

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WeChat Account + Contents Ops

A must-have for businesses today in the Chinese community and the original source of private traffic

WeChat Cards & Offers

The new generation of loyalty and acquisition programs between a business and its consumers

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WeChat Mini Program

The app-in-app innovation platform with flexible customization for any specific mobile business scenario

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WeChat Advertising

The No.1 mobile ads platform in China, one of the two engines of Tencent’s Ads business, and one of the largest revenues for Tencent

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