Do customized makeup for game characters? See how make-up brands open up new trends in private domain operations in China nowadays.

Vans flagship store not only represents Tencent's flagship application, but also a beacon-level case for the transformation of stores.

Why do luxury brands "cross-border" to beauty makeup if they don't do their main business well?

How much does it cost to build a beauty brand from zero to IPO in 5 years indeed?